Posts in Personalisation
PERSONALISATION OVERVIEW

One of AI's most commercially successful applications—and one of the drivers of innovation—has been to use data and inferences about you to provide a personalised user experience: product recommendations, micro-targeted adverts, tailored newsfeeds, tailored prices. This automated personalisation has one goal: to affect your behaviour, in the pursuit of either profit or power. In this subproject, we explore how personalisation is changing our social world now, what the goals of personalisation should be, and how to realise those goals in real socio-technical systems.

Read More
Children’s Privacy in Lockdown: Intersections between Privacy, Participation and Protection Rights in a Pandemic

Children and young people throughout the world have felt the effects of Coronavirus Disease 2019 and the decisions made in response to the public health crisis acutely. Questions have been raised about adequately protecting children’s privacy, as schooling, play and socialising went almost exclusively online. However, due to the historical lack of children’s rights being embedded throughout decision-making processes (including important participation rights), the effects of the increased surveillance as a result of the pandemic have not been thoroughly considered. This article pursues three objectives. First, it seeks to develop the literature on the enabling aspects of privacy for children in relation to education and play. Second, it seeks to expand the discussion on the exploitative risks endemic in not protecting children’s privacy, including not only violent harms, but commercial exploitation. Third, it suggests some policy responses that will more effectively embed a children’s rights framework beyond the ‘parental control’ provisions that dominate child-specific data protection frameworks.

Read More
Describing and Predicting Online Items with Reshare Cascades via Dual Mixture Self-exciting Processes

It is well-known that online behavior is long-tailed, with most cascaded actions being short and a few being very long. A prominent drawback in generative models for online events is the inability to describe unpopular items well. This work addresses these shortcomings by proposing dual mixture self-exciting processes to jointly learn from groups of cascades.

Read More
Linking Online Attention to Measurable Actions (Grant)

In this project, we aim to link attention metrics and communication strategies to real world actions. In particular, we start by contrasting popularity and engagement of online social movements. We then link the measurements to real-world metrics of these activities, as measured by participant turnout, election outcome, legislative success, and others. Answers to these questions will empower content producers, consumers, and hosting platforms to channel attention in mutually beneficial, and socially responsible ways.

Read More
Fairness and the General Data Protection Regulation

This report analyses the literature exploring the meaning of the fairness principle in EU data protection law. Fairness is included in both Article 8(2) of the Charter of Fundamental Rights of the European Union (the Charter) and Article 5(1)(a) of the General Data Protection Regulation (GDPR). Despite these foundations however, the fairness principle has been largely unexplored and remains broadly undefined in the data protection framework, case law and guidance literature.

Read More